10 Backlinking Strategies that Still Work After Google Panda

Every webmaster remembers that faithful day of February 2011 when the Panda Update took the world of SEO by storm. This update was one of the most terrifying things that has ever happened because it altered the results for more than one out of every 10 searches and it caused many sites to plummet in the rankings. Nevertheless, in 2011 content farms and bad back-linking strategies were abused by what we refer to as black hats, and Google engineers had to put a stop to it. The world of SEO has changed a lot since then, and it seems to me that webmasters have finally understood that ethical search engine optimization practices are the key to withstanding any algorithm update and progressing through SERPs. Nevertheless, not everybody is born a SEO professional, so if you are only at the beginning of your journey, or if you don’t yet have a complete grasp the field, the following tips will definitely come in handy. After observing several sites that have lost their rankings after certain algorithm updates, I have managed to create a list of ten back-linking strategies that will keep you safe from Panda’s wrath. 

1. Harness the Power of Social Media 

Google has realized that social media signals can be used to affect the overall ranking of websites. This is because people are more likely to comment, share or like good content if it is actually good, while crawlers can be tricked through various strategies. Furthermore, social media platforms like Facebook, Twitter or Google+ have become serious business promoters. Another thing that you should consider is the usefulness of Google Authorship markup which will make your content stand out on SERPs, add individuality to your articles and increase your online credibility. All these things prove that social media signals are the undeniable truth that something is truly valuable. Try to take advantage of these powerful mediums and obtain +1s, likes and shares.

2. Never Use Mass Link Building Techniques 

What are massive link building techniques you will ask? Everything that implies the creation of thousands of suspicious links in a small amount of time will look very strange for Google. Whatever you do, just don’t! I know you are eager to grow your wonderful site, but SEO is not something you can do overnight. The only way that you will ever be able to create thousands of links in a short amount of time is by creating viral content, and this doesn’t happen very often.

3. Create Back-Links through Guest Posting 

Guest blogging is the most efficient way of creating high-quality back-links for your site. As long as your content is good, and the site on which you are posting is relevant to your niche, then you will have found a surefire method of creating awesome back-links. Furthermore, if you post on sites that receive a lot of visitors you will be able to redirect even more traffic from them. If you are new to guest-posting I can assure you that it is not that difficult. Remember, one good link, on a high authoritative site is a lot better than 50 links on obscure sites that nobody visits. 

4. Comment on Blogs for Even More Links

Blog commenting is a quick and easy method of generating beneficial back-links. On one hand you will be able to connect with like-minded people, and get noticed by fellow writers; on the other hand you can create super-fast links to your site. I have actually recommended this technique to many beginners, as it is one of the most lucrative strategies. Nevertheless, it does require patience and time (as do all SEO strategies). In order to succeed you will have to visit blogs on a daily basis, leave relevant comments and attract the attention of readers. 

5. Find Alternative Types of Content 

Written content may be the most popular type of content, but it is also one of the most poorly done. There are so many interesting alternatives that you can take advantage of. Infographics, videos, eBooks, webinars, press releases, podcasts, images, content visualizations and many others will help you gain the competitive edge. In order to create your link, just paste it somewhere within the content. 

6. Search for Link Building Opportunities

As I was saying earlier, there are many ways to create back-links, so many actually that it is hard to keep track. Nevertheless, guest-posting, blog commenting and social media tactics should be used wisely. You can’t just post on any type of site. Focus only on domains which are related to your topics, which have human visitors, and which are within your reach. In other words, don’t expect the Guardian to accept an article you wrote, because this rarely happens, but try to expand your online presence. Go from site to site, and work your way to the top. This means that by the time you start posting on awesome sites you will already have a decent portfolio to back up your work.

7. Make use of SEO Tools 

Efficient link building strategies don’t simply refer to getting the link that you want; it also implies keeping it in good shape, and monitoring it. Somewhere in the future, you will have hundreds, if not thousands of sites linking to you, and more often than not some links get broken. This will affect the overall performance of your site, so do yourself a favor and install some SEO programs like Open Site Explorer or Majestic SEO which will enable you to spot low quality links. In addition to this, Majestic SEO, SEO quake and Mozbar can help you rapidly identify the domain authority and page rank of a page, which is very important. 

8. Create Back-Links on Forums

Your main goals online should be to boost your way up the SERPs, and become an authority online. Activity on forum boards will help you in both aspects. Virtually all forum boards have a small signature bellow the comment section where you can add the link to your site. If people like what you comment they will probably click on your link.

9. Build Strong Relationships with Fellow Writers 

Nobody can understand our struggles better than fellow co-workers. In the battle for the sweet spot on Google, you will have to use all the weapons at your disposal. This means that you should turn to your friends for help. In other words, whatever you do, try to leave a lasting impression, and create strong relationships with like-minded readers and bloggers. This can also be done in the real world by attending conferences and seminars. 

10. Take a Look at Your Competition

 Guest posting may be the best way to create good links, but after a while it can become difficult to find new opportunities. This is why you should always keep your eyes opened to see what your competition is doing. I’m not saying that you should copy their every move, but you can become inspired, and also understand the way that they are working, what type of keywords are they trying to rank for, what sites are they approaching, how are they finding them and so on.

Read more at :- http://www.business2community.com/seo/10-backlinking-strategies-that-still-work-after-google-panda-0580919#LFrTKM985PfqU48q.99

How Social Networking Websites Really Work for Businesses

Tech and Trends:- It seems that every business is online now and those that don’t have their own websites at least have a Facebook page or Twitter account. How do they help businesses though? I’m glad you asked.

In the old days, before the popularization of social networking websites, a business used to have to have its own website. Now, many substitute having their own site by just having a Facebook page or Twitter account. Sure, it hurts people trying to make a living from web development but these sites make it so much easier and cheaper for businesses to promote themselves online.

It is so easy for a business to set up a Facebook or Twitter account and the potential to reach people is so great because the Internet is extended throughout the entire world and anything you post could be potentially seen by anyone, anywhere in the world. It’s really quite amazing if you think about it. Even if you are not intending to reach the entire world or people from other continents, social networking websites can be beneficial to locally based businesses.

Social Networking Websites

If your business does any type of advertising, you really need to push your social networking pages. The reason being that once you have a significant number of followers, you can post sales or specials that you have going on. For instance, if your business is a hardware store and you are having a sale on paint, you can post it on your Facebook page or send out some tweets to your twitter followers. It is a lot cheaper to inform your local customers that way than to pay for print advertising. Or perhaps you own a local restaurant. You can post your daily lunch or dinner specials. Now it can take a while for a business to get a lot of followers. However, once it is done, there are so many benefits.

If you are in the entertainment industry, social networking sites are a must. Many social networking sites have the ability for musicians to integrate music players into their page. Musicians can contact venue owners online and provide a link to a music player where the venue owner can hear their music. They can also post their calendar on their page and keep in tough with their fan base.

There are social networking sites that revolve around a number of different interests. You have social networking sites for writers, photographers, artists and so on. Many of the sites have forums where you can meet people working in your industry. Social networking sites are great for business networking, so don’t let the social part fool you. To be honest, I use those sites more for business reasons than for personal.

So, whenever you are promoting your business or yourself for business reasons, always be sure to plug your social networking pages. For example, you can find me on Pinterest at http://pinterest.com/techandtrends/. Now how’s that for shameless self promotion? There are a number of sites online where you can purchase followers. Many are a rip-off. Some of these sites create a multitude of fake accounts consisting of user profiles that have no picture. Some actually have the courtesy of telling you upfront that they aren’t real accounts and are just used for appearances’ sake. It looks more impressive if a band has 2,000 Facebook fans as opposed to maybe 2oo or so. Unfortunately, those fake followers won’t go out to see that band play at a local venue.

I have seen venues use a Facebook page to post their entertainment calendar and upcoming events. It’s about the ability to reach your customers in an efficient and affordable manner. Cyberspace is cheap. Printed advertising, on the other hand is quite expensive. I know that from experience. Another great thing about social networking sites is the fact that you can have some interaction with your client base, or fan base if you are in the entertainment industry. It can make you more accessible to more people, with very little effort. Even business relationships can improve if there is some social interaction between cooperating businesses. Many great business relationships ant partnerships improve when there is some form of favorable social interaction. Social networking sites are also a great way to meet new prospective clients and business partners. They have many sites that are primarily for musicians and a lot of musicians meet each other online and actually get together and form bands.

So if you are a business owner or someone working in the entertainment industry, you have to get yourself involved in social networking sites. It’s not that hard and the benefits are many. Just be careful what you post because sometimes your posts may come back to bite you on the you know what.

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What Is Search Engine Marketing (SEM)? If you are a website owner, you already understand the importance of keywords and advertising in search engines.

In order to make sales, websites must use the latest advertising technology geared toward the internet. These methods include search engine optimization to get free organic traffic and search engine advertising (pay per click or (PPC) or pay per view (PPV)) and they are necessary for success in any online venture. Together they are known as search engine marketing. Search engine optimization consists of a variety of on site and off site techniques to increase the rankings of a website in search engines to get free or organic traffic. Search engines base rankings on a number of factors that determine relevance of a site and where they rank it in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines' owners, gather all sorts of information from the website. Some considerations in the algorithms consist of things like age of site, how often the site is updated, the quality of the content, number of relevant links from similar sites, social credibility and many other things. Search engine giant Google uses Page Rank to measure sites, with 10 being the highest ranking which is given to very few sites. If your site has a 4 or 5, that’s pretty good. 

Search Engine advertising, either Pay Per Click or Pay Per View advertising is another tool used in search engine marketing. By advertising directly with the search engines, a site will be given higher ranking in search results as well. Search engine marketing also gives exposure to a site based on quality relevant content, so the site appears in search engines when users are looking for a particular product or keyword. This targeted searching and advertising is dominating consumer spending. In the U.S. alone, e-commerce sales reached $43.2 billion in the second quarter of 2013 — up 15 percent compared to the year-ago period, according to comScore. Both parties win using search engines. Advertisers using the best techniques of SEO gain free visitors who are looking for specific products or services. 

When their business is put into the search engine, visitors are more likely to visit the site specifically for its services. Research also shows that when visitors come to a site through a search engine, they are typically more motivated to buy. There is a lot more to these techniques than those listed above. Search engine optimization itself is very detailed and complicated. To truly optimize your site, it is important to hire experts who specialize in SEO. Search Engine Advertising also requires extensive knowledge of the industry. It is very important to follow the search engines guidelines to avoid being penalized. A company that provides exclusive search engine marketing services will do everything from keyword selection to monthly maintenance. Employing these methods of Search Engine Marketing will increase your site's visibility in the search results, and bring you more traffic and customers.

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